Dells Marketing Case, Dillema Free Essays

How would you describe Dell’s current distinctive competencies? What other potential sources of distinctive competency might Dell work to develop? Answer: According to the case, Dell’s Current distinctive competencies are: ; â€Å"Mass customization†; by focusing on this strategy (which they followed as their core differentiation strategy), Dell has successfully been able to transform the way consumers shop for technology. Customer could place customized orders for their PC’s according to their unique needs and wants. Which at that time seemed to be a very attractive, innovative and hence successful strategy. We will write a custom essay sample on Dells Marketing Case, Dillema or any similar topic only for you Order Now However while concentrating too much on its distinctive strategy of mass customization for too long, Dell gravely failed to adapt to the changing world of technology which opportunity was promptly grabbed by its current and emerging competitors like HP, Sony, Leaner, Apple and others. They quickly managed to reap the benefits of the fast growing market for technological products like PC’s and notebooks. Direct Sales Channel- Dell has proved to be extremely successful at coming up with a very efficient and smart supply chain, by making Its customers able to place orders for their PC’s online, wrought e commerce. Dell used direct sales via Internet, whereas traditional PC manufacturers previously assembled PC’s to make them ready for purchase at retail stores. Thus, Dell enjoyed early-to-market advantage. This eliminated the need for retailers that would add unnecessary time and cost for Dell and Dell has enjoyed this competency for a pro-longed period of time. De ll’s cost efficiency: Dell was able to provide PC’s at a low cost for quite a period of time, until paying a low price for a standard PC was no more attracting the potential customers who were rather lured y the more technologically advanced products offered by Dell’s competitors like Hewlett-Packard. However continuing with its cost cutting strategy cost them their customers in later years when HP emerged as the market leader and attracted all the consumers and business clients to themselves. Moreover, Dell’s extremely efficient supply chain management aided In keeping Its costs low and hence being cost effective. Dell’s strong market position due to its strong brand value as one of the top 100 brands In the world (In the IT systems market), provided It with a competitive advantage. Dell has a strong market presence in IT systems market. Despite losing market share to other players in the recent past, Dell continues to remain a strong player in the IT systems market. In the fast growing market for technological products Dell should have obviously gone for innovating their product lines. Dell should go for product development. It might work to launch faster and more attractive versions of PC’s and laptops. Most Importantly Its marketing strategy should be changed, In order to reap benefits from Its distinctive competencies. Being Innovative could have obviously paid off as a good extinctive competency, because then competitors like HP and Apple would get as much opportunity to grab the market share. Moreover, Dell could go for making ‘OFF silent changes In Its organizational culture Day encouraging Its employees to De more creative and to think out of the box so as to get rid of the monotonous feeling in them which would also enhance the productivity and would obviously spread a good word of mouth regarding Dell as a â€Å"ready to innovate and serve company’, which would work as another great distinctive competency. Question 2) Dell is currently engaged in a cost leadership strategy. If Dell decided to move more toward a differentiation strategy, what might be some sources of differentiation Dell could explore? Answer 2: Emphasizing on the cost leadership strategy for too long has caused Dell to lose it market share and not to mention has lead it to earning lower profits. That’s because the same strategy would not work forever. Dell has not explored in serving their customers with variety in their offerings for PC’s and notebooks, neither did it do much to upgrade its features and technology. Dell has not re-invested any of its profits into going for a different racketing strategy other than cost leadership. A differentiation strategy incorporates the development of a product or service so that it can offer a customer perceived uniqueness in the marketplace that seems to be better than or different from the products of the competition. Dell has to focus more on providing additional value for their customers if they want to differentiate their brand form the others in the market, to do so, they have to address their customers not yet raised demand for new technology say for example, delight their customers by offering new software and applications for their PC’s. Dell can also go for sales promotion; that is they can provide short term offers where they would be providing free upgrades for software in their current customers’ PC’s and offer discounts on certain software Just so as to attract their customers’ lost interest. Launching and promoting different complimentary products made by Dell can be a good idea to enhance the sales of Dell PC’s. For instance if Dell came up with a product line for gaming computers, to attract a certain segment of its potential clients, and along with that if it issued games made by Dell one of which would be provided for free with the gaming PC’s, it loud be a great way of differentiating their brand as â€Å"innovative† in the mind of customer, especially since no other competitor at that time came up with gaming PC’S. Question 3: According to Nations Product-Market expansion grid which strategy is applicable for Dell computer’s offerings? Explain the strategy in your own words in the context of the case. Answer 3: Nations model is based upon four types of strategies which are; market penetration strategy, market development strategy, product development strategy and diversification strategy. The diagram below illustrates the Nations Product-Market expansion grid. In my opinion, Dell should primarily go for product development strategy and then market development strategy. By going for product development strategy, Dell would be issuing new, developed and modified versions of its products. By doing so, Dell can show it to the industry that they are all ready to launch innovative products and solutions for their clients both Business and consumer. Moreover given the strong and well established brand name Dell has, it would not be a problem to beat its competitors Like HP, IT Dell can offer new Ana developed products to Its customers. For example by considering software as an product/service to offer, Dell can assemble a services portfolio that would include e-mail disaster recovery, spam/virus filtering and archiving via its Message acquisition. Moreover Dell can come up new models of its PC, and notebook, more lighter ones, faster ones, PC’s specially made for gaming, and PC’s which are specially made lighter and smaller for office going executives and students. Just like Google developed a new browser Chrome for the existing Internet user. Going for a market penetration strategy would be bad session for Dell since it has proved to be a failure Just because it refused to be innovative about its products and was only focusing on a single strategy of â€Å"mass customization†. However, Dell can also go for a market development strategy if that is feasible giving the transportation and set up costs associated with setting up business and dealerships in developing countries like Pakistan and Bangladesh, or it can focus on a different demography, like the elderly people; by creating easy to use and simple light laptops for them, which they can also afford with a little portion of their savings. How to cite Dells Marketing Case, Dillema, Essays

Child care and observation Essay Example For Students

Child care and observation Essay Observation is very important in young children because that is how you get to know a child better. While observing how a child interacts with their peers, adults, and how they behave in different settings, you are getting to know the child without speaking to them. It may be important to observe a child but at the same time it may mislead you into being judgmental, to soon. For instance, if you observe a child misbehaving, not getting along with the other children or talking back to the teacher, you might get the impression that he/she is a bad child and you might treat and act differently with that particular child. From my personal experiences, I have to come to the conclusion that it doesnt always work the way I believe when observing a child. I strongly feel that in order to get to know a child you should not spend most of your time observing him/her. Interacting with the child gives off better results. Not once or twice, this should be a consistent thing. For example, in room seven we have a child by the name of Thomas which most of us have heard about him. He appears to be very aggressive and angry from what we have observed. Even though the child may be difficult at times, I cannot turn my back on him and give up because of this. We can only observe what lies in front of us. No one really knows what goes on when the child is home with his parents. He might be going through some really hard times with his family and this is how he is coping with it but, we really dont know and that is why it is very important to ask questions and speak to the child because your observations many. At the daycare, I try not to let my observations take over a situation. If I see hit Gaspar rather then jump to conclusions and scold Vincent, I talk to the both of them and ask questions, like, Why did you hit him? What made you so angry that you felt you had to hit him? How did that make you feel? so on and so forth. Observations are very important but it is not good to be judgmental when observing because you may be observing a child who in reality is a good kid but is acting aggressively because he/she is having a bad day and you might just categorize the child wrongfully. Part #2 1.Taylor is trying to fill a bucket with water. It has a hole in the bottom. He begins to fill it and water dribbles out he gets frustrated and begins to cry loudly. Taylor feels helpless in this situation and is unhappy that things are not going her way. She needs to know that there are other options. The way I would handle it is by telling her, Taylor, there is no need to cry, there is a hole in the bottom of the bucket and that is why the water is coming out. I understand that you might be a little frustrated because you want to play wit the water but lets not cry. I have a solution, why dont we go inside and see if we can fix it. If it is not fixable then we can go and look for another bucket so we can play with the water. 2. A new child enters the center and speaks no English. He is crying after his mom just left. How do you communicate what are the expectations of this child to follow the routine and interact. In a situation like this, I would have to pay more attention to this child because even though he/she may feel alone because mommy is gone, I want the child to feel secure that someone is there trying to meet their needs. The Metamorphosis Essay3.Maria is busy playing with the new ride on truck. That arrived at the center. Alison comes over and insists that she wants to ride on it now and pushes maria on the floor. 4.Madrilene parents want her to take a nap. Lately she has been having a hard time going to sleep she gets off .

Maud Martha Essays - Gwendolyn Brooks, Pressure, Maud Martha, Brooks

Maud Martha Maud Martha Gwendolyn Brooks was a black poet from Kansas who wrote in the early twentieth century. She was the first black woman to receive the Pulitzer Prize. Her writings deal mostly with the black experience growing up in inner Chicago. This is the case with one of her more famous works, Maud Martha. Maud Martha is a story that illustrates the many issues that a young black girl faces while growing up in a ?white, male driven' society. One aspect of Martha that is strongly emphasized on the book is her low self-image and lack of self-esteem. Martha feels that she is inferior for several reasons, but it is mainly the social pressures that she faces and her own blackness that contribute to these feelings of inferiority. It is through these depictions that we are able to identify with the feelings of the writer. Gwendolyn Brooks wrote an autobiography that reveals many her attitudes, tendencies and criticisms. Martha, in Brooks' stories has a low self-esteem. This lack of self is directly relat ed to her being black. Brooks' experiences growing up are the key influence in the writing of Maud Martha Martha's self-image is very low because she feels that being black will not get her anywhere in society. She feels as though she is backed into a corner when it comes to the problems that the black culture faces from day to day. Martha is a very dark shade of black. She thinks that because she is this shade she is not a beautiful as her friends who are a lighter shade of black or obviously, white. These issues exist and are perpetuated by her family, friends and even her boyfriend. Brooks also discusses similar issues in her autobiography. She talks about skin color and how people are attracted to bright people. By bright she is not referring to their intelligence or wit, but the color of their skin. She also says that in order to be respected as a black person you have to be a light shade of black and not have many of the characteristics of a black person. She believes that in order to be beautiful, a girl cannot have hair that appears to be straightened by a hot comb; rather you sh ould have curly hair. And you must be dressed well. In her opinion it helps if your mother is a schoolteacher, because then you will probably have nice clothes and be somewhat intelligent. Brooks talks about holidays as well. She discusses how they are white influenced. She explains how she didn't mind that Santa Clause is white. She says: It did not trouble me, then, that Santa was white and Christ and Christmas were offered as white, except for That One of the ?wise men,? with role ever slurred, ever understated. (Report From Part One, 43) When she was young it didn't bother her that Santa Clause was white, as she grew up and developed her own opinions the world and her own blackness it began to bother her. She feels as though her child is being drawn into a white world in which she cannot escape. This further frustrates both the reader and the main character. She does not understand why she has to be made to feel like she must up to meet the white standards. She begins to feel as though Christmas is the biggest and most important holiday and how a white male symbolizes it. Maud Martha made many of the same implications. When Martha is discussing the holidays she is constantly referring to the stimuli that experiences in terms of color. She talks about Halloween and the yellow burning pumpkins and birthdays and the pink and white candles and ice cream. She talks about the dinner table at home having a white tablecloth also. Brooks' emphasis on color also works to emphasize the main theme in her works. This is again the issue of race and color and how color plays a major role in how we go about our every day lives. The extensive use of color also helps to emphasize in the readers mind the underlying issue that is ever present throughout the book. This is the issue of the writer

Tablets vs. Textbooks Essay Example

Tablets vs. Textbooks Essay Example Tablets vs. Textbooks Paper Tablets vs. Textbooks Paper Technology is advancing more and more everyday. From phones to Droids the things you can do is endless. These advances are making every day life easier and easier whether its doing your banking from home or keeping up with social media. Technology is becoming so advanced that kindergarten through twelfth grade students will soon be relieved of the burden of carrying books to and from school five days a week, which would be extremely beneficial. However, some people oppose this dea because, tablets are more expensive than print text books, they are dangerous to our kids health, and the tablets may be difficult to use for some students. First of all, those who oppose this idea believe that a tablet is more expensive than a print text book. Technology does not necessarily translate into more expensive though. According to a report from the Federal Communications Commission schools kindergarten through twelfth grade spend on average around eight billion dollars a year on text books. If these schools switched from text books to the ever popularizing E-book these schools can save anywhere from two hundred fifty to one thousand dollars per student per year. If you calculate this an average school has about five thousand to seven thousand students which translates to a 5 to 7 hundred thousand dollar savings that can go towards other things in the school. Most E-books cost about four hundred fifty dollars where as a textbook can cost upwards of six hundred dollars. So, this idea of tablets being more expensive is preposterous, and comes from the common idea of technology means more money which has no factual vidence to back it. Secondly, the opposition will say that tablets are dangerous to our kids health. Those who oppose tablet usage will use the argument that staring at the screen of the tablet will cause irreversible damage to the eyes, but this claim is only a half truth though. There is no permanent damage caused to the eye, but there is a slight strain that can be relieved from a good nights rest. This slight strain however, is nothing in comparison to what can happen to an individuals back from carry all those heavy books all day. Pediatrician and chiropractors recommend that only fifteen percent of ones total body weight should be held on the back, but the weight from all of a childs courses easily out weighs that fifteen percent mark. A report from the United States Consumer Product Safety Commission, during the 2011-2012 school year an estimated thirteen thousand seven kids aged from five to eighteen, were treated for some sort of back pack related injury. So where is the real danger to our kids health really at? Lastly, the individuals who oppose these tablets in school will say the tablets may be oo difficult to use for some students. The opposition will argue that with all these books and documents a student will have difficulty with opening any of them and thus make learning much harder for that child, this claim is extremely outlandish however. In the third world country of Ethiopia, the One Lap Top Per Child organization dropped off boxes full of tablets with educational applications loaded onto the device in two rural cities. These children had no prior education up to this point and were able to use the device properly within five days of opening it. Within two weeks these children were reciting the alphabet, and withing five months the children were able to get passed the security systems on the device and customize the background of the tablet. So, if these children who have never even seen the inside of a classroom can easily work the device within five days and become experts with it within five months, there is no telling what the children of modern day America would be able to do with such an educational device. Using a tablet in school over text books is Just so much more beneficial than it is unhelpful. The students of today will be much safer carrying around a one pound tablet everyday than a fifteen pound book. Using these tablets will also save our school districts so much more money as well. Also students today will be able to easily adjust and use these tablets for educational purposes which is Just much more beneficial towards their learning. Tablets are Just so beneficial why would we deprive our students of something so great. Tablets will revolutionize and increase learning ability so much, we can not Just turn our backs to this great opportunity technology has provided for us.

Jones-Smith as Guest Speaker Article Example | Topics and Well Written Essays - 2000 words

Jones-Smith as Guest Speaker - Article Example The duty of care ensures that Jones-Smith as guest speaker for the New Year’s Eve festival organized by Mayor of London is owed a duty of care by the event host and implementing or assigned officers. The host or the officers involved should not have allowed Jones Smith to suffer any unreasonable harm or loss –physical, emotional or even financial. Jones-Smith suffered several losses and damages: disability, loss of life of his aunt Anita, loss of ability to conduct economic and personal activities, as well as the loss of Anita’s relatives since Anita is a sole provider of seven-year-old Sona. In addition, with the event shown live on television and viewed by Anita’s close relatives Sona and Paula, defendants may also be liable for the state of shock, or psychiatric injury. The tort of negligence may be applicable to Jones Smith’s case. This means that the breach of duty must be established against the Mayor or his officers-on-duty during the event that Jones-Smith was about to deliver his speech and throughout the duration of the event where Jones-Smith was expected to grace the event. The tort of negligence originated from the case of Donoghue (or McAlister) v Stevenson ruled in 1932 (UK Law, 2010). Lord Atkin’s speech became the cornerstone for the neighbor principle on the duty of care. This requires individuals to be reasonably careful about their actions and omissions in order to avoid harming others.

Business Plan Essay Example | Topics and Well Written Essays - 1000 words

Business Plan - Essay Example 2. Name of the Ethical Business I would name my transport business as Comfy Travelling Agencies, since it corresponds to services offered in the industry, and strategy and set of laws central to the provision of services. 3. Mission Statement for Ethical Business The mission statement, for the ethical business I have selected states, â€Å"Comfy Travelling Agencies† aims at providing quality and affordable transport services to society† (Stephenson & Thurman, 2007, 34). 4. Business and Market Description My written business description for business and market are a business review, history, position and amenities, legal company outline and the proprietors. The business is motivated by the desire to have an enhanced bus transport service to offer, and cater for all stakeholders needs. My business offers quality and reasonably priced transport facilities to all the societal members. The business serves the society at any time of the day, since it also operates at night. Th e choice for the selection of transportation business environment will consider the significance of the location to the business; since, rent will be charged in the business operational environment. Consequently, the location should suitable for achieving business goals. My location choice for the business would be in Montana, USA. The facilities that would be available to the business are free access roads in the region and freedom from government tax systems (Audi, 2009, 44). Set of laws and regulations controlling the business operation will be clearly stated, and the Oder of command in the industry will be straight (Miller & Cross, F2011, 76). I will be the main business proprietor, since I will be the one funding the whole operation. I will also be the one with the idea of how the industry is to be managed. 5. Goals Objectives Actions Timing Short term The company’s short term business goal is to provide an affordable transport system to the town’s population, whi ch will solve the town’s undisciplined transport operators managing the company in an exploitative way. 1-6 months Mid term The mid term business goal is to retain the company’s entire staff, and motivate them to yield a high quality customer satisfaction and increased profit making in the company. 7-11 months Long term The company’s long term goals are gratifying the customers’ needs by improving on the quality and expanding the business to other key town after a year. 1-2 years 5. SMART Objectives for the Business Smart objectives will assist the transport business to realize the accomplishment of shot term plans and motivate the staff in achieving long term objectives. Specific The business objective is to earn customers loyalty within the first two months of operation. The reason for the objective is to create a secure liaison with clients and maintain them for a long time. The drives and the customer care department are involved in attaining the obje ctive. The site where the target is to be achieved is on the roads where clients are transported various localities. The driver should drive safely and timely to ensure that customers are on schedule with their plans for the day. Measurable The objective would be measurable, since, the number of clients travelling with the companies’ buses will be documented in a daily basis. The data will be tallied at the end of the first month to confirm whether

Resources for Readers Theater Term Paper Example | Topics and Well Written Essays - 500 words - 1

Resources for Readers Theater - Term Paper Example My group worked well together I must say. Everyone contributed to the success of the project. We shared out roles amongst ourselves. Some students carried the seats and arranged them in the auditorium for the stage reading. Other students offered to clean the stage for us to have a suitable environment (Aaron 54). We appointed a student to be the leader of the session for that time. His job was to maintain order and see to it that everything ran smoothly. The group worked remarkably well together. Everyone participated actively. People showed up in time for the stage reading. Each student would speak up when it was their turn; no one had to be reminded due to lack of attention. There was a reasonable amount of order which made it easier to work and finish in good time. Form this collaboration with my fellow student I learned a great deal. There is so much talent in my theatre class. Every student has a different kind of talent. There is also a lot of passion for the arts in the class and this is something I truly appreciated as I found people I can genuinely connect with due to similar interests. I would say the collaboration was a definite success on our part. We have never worked better or made so much progress together. A lot of things, I would say, went well during the collaboration. We all managed to master our lines in the script. We found a way to help each other with parts that gave us difficulties (Aaron 54). At the end of it all, we finished our staged reading project. Above all, we actually got time to interact with each other. I would say many friendships have been made. What I think could have gone better is the time we had to do our stage reading. The time given to us was very short for such a long script. We were asked to leave the auditorium after a considerably short amount of time. Despite this minor shortcoming, we still managed to complete the project (Aaron 70).